A bilingual Impact Report - to showcase success and raise awareness of the organisation
Working with a well established Welsh organisation, Wales Young Farmers Club, we brought all of the important facts and figures to life!
Printed Bilingual booklet
Digital booklet
Social media assets for Instagram Post & Stories, Facebook Post & Stories, X, LinkedIn
Ensuring each page was readable and exciting to look at, and reflective of the brand spirit of Wales Young Farmers Club (YFC).
YFC already had some core branding, notably a brand colour palette and a common theme of silhouettes throughout all of their previous marketing materials.
Honouring their brand identity, I introduced some new, rustic brush stroke textures, fonts and shapes to bring the traditional branding into 2023!
Wales Young Farmers Club is full of fun and youth, so it wouldn’t have been right to showcase all of their important statistics and facts in the traditional clean corporate way.
Playful illustrative infographics were created that communicated all of the essential information, but in an exciting way, which captured the energy of the organisation.
Organic shapes and textures were used throughout to capture the rural essence of the brand, and to ensure the document was fun to read!