A bilingual Impact Report - to showcase success and raise awareness of the organisation
Printed Bilingual booklet
Digital booklet
Social media assets for Instagram Post & Stories, Facebook Post & Stories, X, LinkedIn
Wales Young Farmers Club already had a strong visual identity, including a distinctive brand colour palette and a recurring use of silhouettes across its previous marketing materials. Building on these established elements, new rustic brushstroke textures, typography and shapes were introduced to refresh the traditional branding and bring it into 2023.
The design of their impact report focused on bringing important facts and figures to life through engaging visual storytelling making the report a page-turner.
Each page was designed to be clear, readable and exciting, while remaining reflective of the spirit and identity of Wales Young Farmers Club (YFC).
Wales Young Farmers Club was full of energy, fun and youth, so presenting its important statistics and facts in a traditional, corporate style would not have reflected the organisation’s character.
Playful, illustrative infographics were created to communicate the essential information in an engaging and accessible way, capturing the energy and personality of the organisation while making the data more enjoyable to explore.
Organic shapes, textures and visual elements were used throughout to reflect the rural character of the brand and create a report that felt as engaging to read as it was informative.