FOR Cardiff
Digital & printed reports
Promotional leaflets
Working with the established and vibrant FOR Cardiff brand, the project focused on creating two equality-led publications, alongside a promotional folded flyer to support their events and communications.
The challenge was to bring a fresh, engaging visual approach to important and information-rich content, while remaining true to the existing brand identity.
All three pieces were designed bilingually in English and Welsh.
With a wealth of data and information to communicate, the challenge was to transform a content-heavy report into something engaging, intuitive and visually compelling. The existing brand elements were used in a considered and creative way, creating a strong visual language across the document while keeping the content accessible.
Data was brought to life through bespoke, visually engaging graphs and infographics, turning complex facts and figures into clear, digestible stories. Thoughtful use of colour blocking, typography and generous white space created a strong visual rhythm, helping to break up dense content and guide the reader naturally through each section.
Relevant imagery that represented the diverse people of Cardiff features throughout.
Below is the second document, commissioned following the initial report design. Building on the visual language established in the first piece, it provided an opportunity to further develop and apply the design system across a new format and set of content.
