State of the Nation reports 2019-2023

Printed & digital pdf reports
Animations for social media posts
Posters & post cards events materials
Online event promotion graphics
Shared with the Senedd and on ITV Wales prime time news

The Welsh Government had set out a clear ambition for Wales to become a world leader in gender equality with the Gender Equality Review, outlining how this vision could be realised.

Each year, the State of the Nation reports revisited and assessed progress towards a fairer Wales, where women could achieve and prosper.

The fifth year of the report series marked a significant milestone, culminating in the production of a five-year review document alongside the annual report. Both publications were produced in English and Welsh.

With a document containing such a wealth of important statistics and facts, it was imperative to maintain reader engagement through visually appealing representations of the data. This was achieved through the use of graphs and infographics, alongside clear divisions and sections of text. Fluid design elements were also implemented to create a natural flow throughout the document, ensuring that key information received the attention it required and that crucial findings were brought to the forefront.

The reports were produced for both print and digital use and were presented at the Senedd during annual events and discussions surrounding progress, future priorities, and the need for continued change.

Standing out from the crowd

Competing for attention on social media can be a challenge - it was really important to represent the statistics and facts to the audience, but a still graph alone wasn’t going to achieve that. Taking things a step further, I animated the graphs to catch attention and help create discussion points around important pieces of research.

In addition to the printed reports and social media content, the reports were made available online, ensuring that they could be accessed and read at any time.

Supporting materials were also created for events, including infographic posters and postcards for attendees to take away. These materials were also used more widely to raise brand awareness, communicate key messages around education, and promote the mission of achieving a gender-equal Wales.