Welsh Refugee Council
Visual Brand evolution
Digital & printed bilingual report
Asset packs
Working with the Welsh Refugee Council was a real privilege. Building on their existing logo and colour palette, I introduced bold blocks of colour to differentiate and bring energy to their inspiring collection of project case studies.
A new ‘rainbow ribbon’ - developed in two colourways and inspired by their colourful logo — became a key visual element throughout the report. The ribbon represents the journey towards a positive future for the many refugees who make Wales their home, while also symbolising hope and reflecting the charity’s vision and mission.
With visual fluidity throughout the layouts, the ribbons create a sense of movement and energy, while also ‘hugging’ and framing some of the individuals featured in the case studies. This helped create a more human and engaging visual narrative, putting the people and their stories at the heart of the report.
The final design was created as a bilingual publication, allowing the content to work seamlessly across both English and Welsh.